Smirnoff: Summer Tour

Video editing and motion graphics for a campaign of secuence of parties to promote the drink

Smirnoff hosted a series of events to promote their new line of bottles. I was hired to provide creative and editing services for a campaign of videos, based on the guidelines provided.

Project:
Video - Storyteling - Vfx
Role:
Motion Designer - Art Director
Context:
Smirnoff International hosted a series of events promoting their Summer Tour, with famous DJs and a big party. The promotional video had to be edited following the brand guidelines.
Objective:
Create dynamic and engaging videos that represent the Smirnoff brand while showcasing the size and excitement of the events.

Core Concepts for design and editing:

  • Color-Soak and saturate
  • Be innovative
  • Evoke an emotional response
  • Add layering and depth
  • Inject magical realism
  • Use Typography to support, not dominate


Tone of voice

Friendly and inviting. Casual in nature, but provoking at times. Keep it simple.

Brand logo

No longer use of Reggie (old logo) --- Use of the new Eyebrow logo


Typography guidelines:

  • BRANDON GROTESQUE
  • HOEFLER TEXT
  • BROTHERS BOLD

The brand itself has a unique composition style for the typography